Super Bowl Advetising- Observations
Well another super bowl is in the books and the advertising had several clear themes that came to the top. The most resounding theme to me was value, and the need to provide the 20 somethings with a great value. There were Free Dockers- nothing beats a free offer, $5.00 Taco Bell value meal, the $20K Hyundai very simple a great car for $20K. The message is pretty simple consumers want value and it is worth delivering in advertising.
The other theme was male empowerment (if that is a phrase), we saw the roll out of the new Dove mens line, with the theme of giving men something they deserve for all of the the hard work. Dodge Charger had a similar message with all of the responsibility of a male from birth to fatherhood clearly spelled out, and the reward being the Dodge Charger.
For me Bud Lite, Doritos, and E trade won for the best or most memorable . Google won hands down as the top aspirational message aimed at the twentysomethings. The google spot captured the desires of the young male audience very well.
Here are some other observations;
Pregame
Calloway Golf pretty much owned pre game in promotion and advertising live mentions on the NFL today, and the promos featuring the guys with the clubs. Can’t stand “mickledickle” but good to see bones his caddies got in on the deal.
National Anthem- About 500K per :15
Queen Latifa was good but whats up with god bless America where did that come from is that like the runner up for the National anthem?
Carrie Underwood is unbeleivable nice shoes .
Calloway again in this segment now Michelson is annoying and I no longer care about bones.
Coin Toss:Around$1.0Kper :15
Nice touch with the Hall of Famers , Dick Lebow forgot to take off the gold jacket from Canton.
Cheesy coin toss it was the worst tosses ever , almost a non toss.
Hayundi for $20K nice appeals to younger user, a car for $20K simple message
Kickoff
Oh there not empty bud light- good commercial again from Bud light- Very clever
Betty White was great scored very high on google rankings on Monday
Doritos dog collar was a hoot outstanding
Doritos slap was outstanding just perfect
Q2
Casual Fridays from career builder a little wierd but aren’t all job board ads a little wierd
Freebate at dockers- Value for the younger user free is good always wins for trial
Farve 2020 MVP when you are older than most of the owners it might be time, cool Lombardi trophy
Lost beverage cart- Very clever and funny/
Dove man body care excellent message – Clever and fun to watch
Dodge Charger Best yet , although too close to the dove commercial which had a similar message, someone should have seen that on the rotation.
Dr Pepper sucked old and dated no point
Groundhog day- punkestawney polimpano- Very clever and humerous cant remember the brand oh yea NFL
flo tv overloaded servers- After the ad ran and for a couple of hours after the servers were overloaded and could not get on the site
intel not toughtful as usual
Q3
Etrade milkaholoc was a gas- Milkaholic is a classic
Cmon $2.5M on the census
Google delivered big time simple and powerful
Kia was good but forgettable
Roundup cmon $2.5M produce a new spot
NFL spot was pretty good , good production value
droid phone was weird
Q4
droid phone was weird
Green Police looks like an oboma nation CDI Clean diesel this is a peek at the future
Taco Bell- Not bad , good try, good value message at $5.00 message
Doritos Tims locker- ok not as good as the early ones
Bud Light Book Club – Very good guy story every guys dream
Hayundai- Too touchy feely but good exposure- liked the value message earlier
E trade- Group of Kids – starting to get old
E trade flight back from the bachlor party- Why did they wait it was the best copy
flo tv hit at the end servers still down
